Sunday, February 14, 2010

Copeac CPA Network Reviews

lthough Copeac is one of the big CPA Networks, I never cared for them very much in the past. Luckily they seem to be improving and are doing a lot to have more offers, pay better, and have better communication. They’re not perfect yet in my opinion but they’re heading in the right direction. Copeac is one of the larger CPA networks and if you’re going to be in the CPA game

opeac generally pays toward the higher end of the spectrum as compared to other networks. Lately they seem to be very aggressively trying to compete with other networks and have been raising their payouts. I’ve received several emails from my affiliate manager telling that they’re determined to be the top network and payouts of course is a big part of what draws affiliates. In addition, I’ve never had a problem getting my payouts raised–some pretty substantially. Like I said, lately they’ve been very aggressively competing and trying to get more affiliates and better offers.

OFFERS
opeac is showing 352 offers today. They have a pretty good selection of niches from health and beauty, finance, to dating. For the most part their landing pages tend to be pretty good. I have noticed that they are conscious of the design elements that improve conversions on landing pages. A lot of networks have no clue about this so it’s good to see some good landing pages.

SCRUBBING
his is a thorn in my side. I’ve never achieved close to the conversion rate that my affiliate manager says people are getting. I don’t know what it is. I asked him how much they scrub and he told me in no uncertain terms that they do not scrub. Of course there could be a lot going on with the merchant but that’s hard to prove.

o I can’t say for sure that there’s scrubbing going on but I suspect there is. Either that or they’ve got some major tracking issues. (See below about tracking.) Either way, as an affiliate it’s something you should be aware of.

AFFILIATE MANAGERS / COMMUNICATION (SUPPORT)
y affiliate manager is pretty proactive. I get their “what’s hot” newsletter weekly and and sometimes I get more weekly mailings than that. As I said earlier, my affiliate manager has never said no to a request to bump up my payout, so you gotta love that.

INTERFACE
irect track sucks! There’s no two ways about it. So Copeac’s interface suffers because of that. At times it doesn’t work. Sometimes, you try to do something or click on a link and the website just seems to spin in place and freezes up. Annoying.

REPORTING
art 2 of the “Direct Track Sucks” story. Sometimes you try to get a traffic/conversion report and it never comes up, it just seems to be spinning in place. On the plus side it give you pretty much all the data you need when it’s working correctly. However the stats are usually totally whacked out. Which leads me to…

RACKING

gain, blame it on DirectTrack I guess. In general the number of clicks seem to be fairly close to my tracking software and/or traffic source.

ut on the other hand the numbers don’t make sense a lot of the time. Today for instance…one campaign is showing 10 impressions, 57 clicks, and a click through rate of 570%. OK, how can there be 57 clicks if there were only 10 impressions? The stats are always like that which makes me pretty confident that you can’t really trust them.

nother thing is that a high percentage (40%-70% sometimes) of my subids are missing for conversions. The subids are recorded for the clicks, and conversions are recorded too, but there just aren’t subids recorded for the conversions. Very strange and very annoying. I’m sure I’d do more business with Copeac if I trusted the tracking more.

ou can’t add subids to offers that accept contextual traffic and have a dedicated contextual affiliate link. Stupid I know. What? They think we don’t need to track contextual traffic?

ut to be fair to Copeac, many of these tracking/reporting issues are inherent with DirectTrack and it happens with any network who uses them (which is too many!)

PAYMENTS
et 15 for US affiliates, Net 30 for non-US affiliates and a $100 minimum payment. You can get paid by check or direct deposit. You can’t just set direct deposit up in your interface. You have to contact your affiliate manager to set it up.

y checks are always on time and that’s a big plus.

NON-US OFFERS
UK – 53
Canada – 105
Australia – 44
Germany – 25
Kyrgyzstan – 17
opeac passes the Kyrgyzstan test!

PROS
Good payouts
Aggressively working on improvement
Good communication
Net 15 payments
CONS
Direct Track interface
Not sure about their tracking. It’s either poor or there’s a lot of scrubbing going on (which they deny)
OTHER COMMENTS
opeac has their pros and cons but since they are one of the largest CPA affiliate networks, it’s a good idea to join them. They have a decent number of offers and they are aggressively seeking affiliates and paying good payouts.

No comments:

Post a Comment